No Budget, No Problem
I recently had a plumbing prospect tell me they'd allocated all their budget through the end of this year and that I'd be wasting my time by continuing to pursue having a conversation with them. Lucky for them (and you), I know how to get creative and find ways to get a budget without spending more of your allocated marketing dollars. What's the secret?
Co-Op
What is Co-Op?
Advertisements by retailers that include the specific mention of manufacturers, who - in turn - repay the retailers for all or part of the cost of the advertisement. Cooperative advertising is a cost-effective way for manufacturers, retailers, or distributors to reach their target consumers
Consider co-op as a way to make your marketing pockets deeper to help your business grow.
How Do I Know If I Have Access to Co-Op Dollars?
Do you have brand names of products you work with, provide, or service in your business? Ask me if those brands have co-op and I will walk you through the process to find additional financial help so you can maximize your marketing budget and your marketing strategy.
